Web Portfolio

I strategically write your message to help increase your bottom line.

Landing page copy

Project Type: Sweepstake/Giveaway Landing Page (spec)

Brand: Cheetos

Target Audience: College students ages 18-22 who already know and like the Cheetos brand

The Project: The goal is to create a sweepstakes landing page that attracts the target audience. Through this landing page, Cheetos will collect college students' information (name, email addresses, phone numbers) to send them coupons and promotions to keep the Cheetos brand fresh in their minds. 

My Approach: I created a message that would attract college students using a bold, fun, and cheeky tone that is also promotional and urgent that has:

  • A clear, enticing benefit to the target audience (free Cheetos until graduation)

  • A concise copy with a strong CTA

Get precious time back in your day. Dedicate your effort to other important tasks. I’ll work my wordsmith magic to deliver stellar copy that supports your strategy.

Want to hear what I’d create for you?